Visual merchandising and customers' impulse buying behavior: a case of a fashion specialty store / Hadijah Iberahim ... [et al.]

• मुख्य लेखकों: Iberahim, Hadijah (लेखक), Zulkurnain, Nur Amira Zureena (लेखक), Raja Ainal Shah, Raja Nazian Adila (लेखक), Rosli, Siti Quraisyiah (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Universiti Teknologi MARA Cawangan Sarawak, 2019-03.
• विषय: Article; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

Visual merchandising is an extremely important element as the first visual cue that affects buying behavior of customers. This study aims to identify determinants of visual merchandising that influence customers' impulse buying behavior. This study focuses on five elements of visual merchandisi...