Visual merchandising and customers' impulse buying behavior: a case of a fashion specialty store / Hadijah Iberahim ... [et al.]

• Hoofdauteurs: Iberahim, Hadijah (Auteur), Zulkurnain, Nur Amira Zureena (Auteur), Raja Ainal Shah, Raja Nazian Adila (Auteur), Rosli, Siti Quraisyiah (Auteur)
• Formaat: Boek
• Gepubliceerd in: Universiti Teknologi MARA Cawangan Sarawak, 2019-03.
• Onderwerpen: Article; PeerReviewed
• Online toegang: Link Metadata

Visual merchandising is an extremely important element as the first visual cue that affects buying behavior of customers. This study aims to identify determinants of visual merchandising that influence customers' impulse buying behavior. This study focuses on five elements of visual merchandisi...