Franchising in Malaysia: issues and research agenda / Khairol Anuar Ishak.

The franchising concept has become a dominant method inter firm (business-to-business) in the distribution of products and services throughout the local and global market to their target end customer. Franchising is also known as a strategic alliance which relatively enduring inter-firm cooperative...

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Kaituhi matua: Ishak., Khairol Anuar (Author)
Hōputu: Pukapuka
I whakaputaina: 2010.
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