Creativity: a driving force behind yield management / Muhammad Shahbaz Shabbir and Amjad Shamim

The ultimate focus of an enterprise is to earn handsome revenue for which different strategies are developed and used by the organizations. A big challenge which service organizations are facing is the factor of perishability where on one side they have to keep the customers happy and on the other t...

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Hoofdauteurs: Shabbir, Muhammad Shahbaz (Auteur), Shamim, Amjad (Auteur)
Formaat: Boek
Gepubliceerd in: 2010.
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3rd Floor Main Library

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