Impact of sales promotion on customer intention to purchase high involvement product / Teck-Weng Jee
Sales promotion is a very common targeting strategy used by retailers, yet personal value and sales promotion technique preferences that contribute towards customer satisfaction and intention to purchase high involvement product are largely unknown. This study adopted pseudo-experimental factorial d...
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| Format: | Book |
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Universiti Teknologi MARA Cawangan Sarawak,
2018-06.
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| Online Access: | Link Metadata |
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Internet
Link Metadata3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |