Competative Advantages Issues On Customer Lifetime Value On Retailers Profitability's / Abdul Manaf Bohari...[et al.]

In today's competitive environment, it is critical to a retailer's survival to understand and monitor their business profitability, which is mainly containing various types of customer in the marketplace. Managing relationship with customer is one of important initiatives to enhance Custom...

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Main Authors: Bohari, Abdul Manaf (Author), Rainis, Ruslan (Author), Marimuthu, Malliga (Author)
Format: Book
Published: 2010.
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3rd Floor Main Library

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Call Number: A1234.567
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