Competative Advantages Issues On Customer Lifetime Value On Retailers Profitability's / Abdul Manaf Bohari...[et al.]

• Auteurs principaux: Bohari, Abdul Manaf (Auteur), Rainis, Ruslan (Auteur), Marimuthu, Malliga (Auteur)
• Format: Livre
• Publié: 2010.
• Sujets: Conference or Workshop Item; PeerReviewed
• Accès en ligne: Link Metadata

In today's competitive environment, it is critical to a retailer's survival to understand and monitor their business profitability, which is mainly containing various types of customer in the marketplace. Managing relationship with customer is one of important initiatives to enhance Custom...