The influence of patient-perceived service quality and brand trust on word of mouth / Efendi and Maria Elizabeth

• প্রধান লেখক: Efendi, Efendi (লেখক), Elizabeth, Maria (লেখক)
• বিন্যাস: গ্রন্থ
• প্রকাশিত: Universiti Teknologi MARA Cawangan Sarawak, 2017-04.
• বিষয়গুলি: Article; PeerReviewed
• অনলাইন ব্যবহার করুন: Link Metadata

The health care service providers such as the hospitals are facing the challenges of gaining customer loyalty. Health care service is a high involvement and high risk service. Therefore, brand trust can play an important role in influencing customer loyalty and word of mouth. This empirical research...