Copertina

Kajian rintis ke atas sikap pengguna bukan islam terhadap produk makanan halal / Dayang Haryani Diana Ag. Damit, Amran Harun and Halim Ahmad

This pilot study aimed to assess factors such as consumer's lifestyle, consumer perception of product quality and past purchase experiences that can influence non-Muslims consumer attitudes toward Halal food products. Using random sampling method, a total of 134 respondents consisted non-Muslim...

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Autori principali:	Ag. Damit, Dayang Haryani Diana (Autore), Harun, Amran (Autore), Ahmad, Halim (Autore)
Natura:	Libro
Pubblicazione:	Universiti Teknologi MARA, Sabah, 2017-01.
Soggetti:	Article PeerReviewed
Accesso online:	Link Metadata
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