Strategies for international market expansion: Strength, Weakness, Opportunity and Threat (SWOT) attributes of Malaysian construction firms / Che Maznah Mat Isa, Hamidah Mohd Saman and Christopher Nigel Preece
The competitive and saturated construction industry has led many domestic firms to expand internationally. Therefore, in today's global industry, the construction firms must adopt a superior and an effective strategy to endure the increasing dynamics and uncertainties in the foreign markets. In...
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Universiti Teknologi MARA, Perlis,
2014-06.
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