The relationship of brand marketing communication and brand authenticity / Wan Soraya Wan Abdul Ghani ...[et al.]
This study aims to determine the relationship between brand marketing communication towards brand authenticity among the users of a local brand company. Brand marketing communication is related to enhancing the brand itself by shaping the brand authenticity perceptions directly and clarifying its po...
Kaydedildi:
| Asıl Yazarlar: | , , , |
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| Materyal Türü: | Kitap |
| Baskı/Yayın Bilgisi: |
Universiti Teknologi MARA Shah Alam,
2020-06.
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| Konular: | |
| Online Erişim: | Link Metadata |
| Etiketler: |
Etiketle
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Internet
Link Metadata3rd Floor Main Library
| Yer Numarası: |
A1234.567 |
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| Kopya Bilgisi 1 | Kütüphanede |