The relationship of brand marketing communication and brand authenticity / Wan Soraya Wan Abdul Ghani ...[et al.]

• मुख्य लेखकों: Abdul Ghani, Wan Soraya (लेखक), Azman, Nurul Atiqah Amalina (लेखक), Mohd Rashid, Norhidayah (लेखक), Abdul Halim, Abdul Hamid (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Universiti Teknologi MARA Shah Alam, 2020-06.
• विषय: Article; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

This study aims to determine the relationship between brand marketing communication towards brand authenticity among the users of a local brand company. Brand marketing communication is related to enhancing the brand itself by shaping the brand authenticity perceptions directly and clarifying its po...