The relationship of brand marketing communication and brand authenticity / Wan Soraya Wan Abdul Ghani ...[et al.]
This study aims to determine the relationship between brand marketing communication towards brand authenticity among the users of a local brand company. Brand marketing communication is related to enhancing the brand itself by shaping the brand authenticity perceptions directly and clarifying its po...
Bewaard in:
| Hoofdauteurs: | , , , |
|---|---|
| Formaat: | Boek |
| Gepubliceerd in: |
Universiti Teknologi MARA Shah Alam,
2020-06.
|
| Onderwerpen: | |
| Online toegang: | Link Metadata |
| Tags: |
Voeg label toe
Geen labels, Wees de eerste die dit record labelt!
|