Effects of social media advertisements on intention to purchase health and beauty products / Hasman Abdul Manan ...[et al.]

• मुख्य लेखकों: Abdul Manan, Hasman (लेखक), Ariffin, Shahira (लेखक), Ratul Maknu, Tengku Sharifeleani (लेखक), Zakaria, Fatin Nabilah (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Universiti Teknologi MARA Shah Alam, 2020-06.
• विषय: Article; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

Social media has become a necessity in nearly everyone's life today as it offers them the opportunity to keep in touch with family and friends. Social media is also acting as a medium for consumers to review or get an opinion on certain products before purchasing them. Even though purchasing on...