Post-purchase behavior: consume complaint behavior / Azmi Mat...[et al.]
Consumer complaints are no longer viewed as a negative light to the organization performance. In general, consumer complaints can be used as a benchmark for appraisal of their service quality and an important opportunity for the companies to improve. In other words, complaints play an important indi...
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| Main Authors: | , , , |
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| Format: | Book |
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2014-11.
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| Online Access: | Link Metadata |
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