The antecedents and influence of consumer relationship proneness towards perceived relationship quality and customer loyalty of apparel retailing industry in Malaysia / Siti Ilmiah Ismail

• Päätekijä: Ismail, Siti Ilmiah (Tekijä)
• Aineistotyyppi: Kirja
• Julkaistu: 2014-11.
• Aiheet: Conference or Workshop Item; PeerReviewed
• Linkit: Link Metadata

Relationship marketing has been proven to have a positive influence on customer loyalty. However, relationship marketing practices itself is not enough in developing customer loyalty without targeting the program to the right customers who are prone to relationship. Retailers need to consider the in...