The antecedents and influence of consumer relationship proneness towards perceived relationship quality and customer loyalty of apparel retailing industry in Malaysia / Siti Ilmiah Ismail
Relationship marketing has been proven to have a positive influence on customer loyalty. However, relationship marketing practices itself is not enough in developing customer loyalty without targeting the program to the right customers who are prone to relationship. Retailers need to consider the in...
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| Format: | Book |
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2014-11.
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| Online Access: | Link Metadata |
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Internet
Link Metadata3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |