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Pengaruh mesej promosi / Rohana Awang

Kertas ini bertujuan untuk berkongsi pengetahuan berhubung dengan keberkesanan daya tarikan mesej promosi mempengaruhi pelanggan. Berdasarkan pembacaan beberapa buah buku, majalah dan akhbar, dapat dikenalpasti bagaimana pelanggan mudah melibatkan diri dan memberi perhatian terhadap apa sahaja baran...

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Bibliographic Details
Main Author:	Awang, Rohana (Author)
Format:	Book
Published:	Universiti Teknologi MARA Cawangan Pahang, 2003-01.
Subjects:	Article PeerReviewed
Online Access:	Link Metadata
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