i-NPD board: innovative and student-centered learning for marketing students / Mahjabin Yusof and Intanshahriza Ibrahim

• Main Authors: Yusof, Mahjabin (Author), Ibrahim, Intanshahriza (Author)
• Other Authors: Noorezam, Maisarah (Contributor), Jasman, Nurul Hijah (Contributor), Khairol Anuar, Nur Alyani (Contributor), Mokhtar, Muhammad Irfan (Contributor), Taib, Siti Aishah (Contributor), Mohd Yusof, Fairuz Husna (Contributor), Othman, Diana (Contributor), Amat, Dia Widyawati (Contributor), Sarijari, Haniza (Contributor), Sumery, Zuraidah (Contributor), Abu Bakar, Siti Zarikh Sofiah (Contributor)
• Format: Book
• Published: UiTM Cawangan Johor Kampus Pasir Gudang, 2020-10.
• Subjects: Conference or Workshop Item; PeerReviewed
• Online Access: Link Metadata

Innovative and student-centered learning is something that is encouraged and lauded upon in the 21st century classrooms. In this study, New Product Development, which is a theory-based subtopic in several Marketing courses, is injected with innovative elements to increase students' attention an...