i-NPD board: innovative and student-centered learning for marketing students / Mahjabin Yusof and Intanshahriza Ibrahim

• Asıl Yazarlar: Yusof, Mahjabin (Yazar), Ibrahim, Intanshahriza (Yazar)
• Diğer Yazarlar: Noorezam, Maisarah (İştirakçi), Jasman, Nurul Hijah (İştirakçi), Khairol Anuar, Nur Alyani (İştirakçi), Mokhtar, Muhammad Irfan (İştirakçi), Taib, Siti Aishah (İştirakçi), Mohd Yusof, Fairuz Husna (İştirakçi), Othman, Diana (İştirakçi), Amat, Dia Widyawati (İştirakçi), Sarijari, Haniza (İştirakçi), Sumery, Zuraidah (İştirakçi), Abu Bakar, Siti Zarikh Sofiah (İştirakçi)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: UiTM Cawangan Johor Kampus Pasir Gudang, 2020-10.
• Konular: Conference or Workshop Item; PeerReviewed
• Online Erişim: Link Metadata

Innovative and student-centered learning is something that is encouraged and lauded upon in the 21st century classrooms. In this study, New Product Development, which is a theory-based subtopic in several Marketing courses, is injected with innovative elements to increase students' attention an...