i-NPD board: innovative and student-centered learning for marketing students / Mahjabin Yusof and Intanshahriza Ibrahim

• मुख्य लेखकों: Yusof, Mahjabin (लेखक), Ibrahim, Intanshahriza (लेखक)
• अन्य लेखक: Noorezam, Maisarah (अंशदाता), Jasman, Nurul Hijah (अंशदाता), Khairol Anuar, Nur Alyani (अंशदाता), Mokhtar, Muhammad Irfan (अंशदाता), Taib, Siti Aishah (अंशदाता), Mohd Yusof, Fairuz Husna (अंशदाता), Othman, Diana (अंशदाता), Amat, Dia Widyawati (अंशदाता), Sarijari, Haniza (अंशदाता), Sumery, Zuraidah (अंशदाता), Abu Bakar, Siti Zarikh Sofiah (अंशदाता)
• स्वरूप: पुस्तक
• प्रकाशित: UiTM Cawangan Johor Kampus Pasir Gudang, 2020-10.
• विषय: Conference or Workshop Item; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

Innovative and student-centered learning is something that is encouraged and lauded upon in the 21st century classrooms. In this study, New Product Development, which is a theory-based subtopic in several Marketing courses, is injected with innovative elements to increase students' attention an...