Coffee marketing: what matters to coffee drinkers? / Nooraini Mohamad Sheriff ... [et al.]

• Asıl Yazarlar: Mohamad Sheriff, Nooraini (Yazar), Ismail, Haslina (Yazar), Abu Bakar, Zati Iwani (Yazar), Damain, Danariah (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: Universiti Teknologi MARA, Perlis, 2016-12.
• Konular: Article; PeerReviewed
• Online Erişim: Link Metadata

This study established the influence of marketing strategies on the purchase of local instant coffee. A two tier sampling approach was utilized. Simple Random Sampling was used in the first tier to select distributors of BA local instant coffee. Subsequently Judgmental sampling was exercised to sele...