Coffee marketing: what matters to coffee drinkers? / Nooraini Mohamad Sheriff ... [et al.]

• Autores principales: Mohamad Sheriff, Nooraini (Autor), Ismail, Haslina (Autor), Abu Bakar, Zati Iwani (Autor), Damain, Danariah (Autor)
• Formato: Libro
• Publicado: Universiti Teknologi MARA, Perlis, 2016-12.
• Materias: Article; PeerReviewed
• Acceso en línea: Link Metadata

This study established the influence of marketing strategies on the purchase of local instant coffee. A two tier sampling approach was utilized. Simple Random Sampling was used in the first tier to select distributors of BA local instant coffee. Subsequently Judgmental sampling was exercised to sele...