Green marketing and its effect on consumers' purchase behaviour: an empirical analysis / Norsiah Ahmad ... [et al.]
Over the years, environmental concerns have been extensively discussed. Natural resources are increasingly being diminished for the unscrupulous benefits of business profitability, resulting in an inherent need for alternative solutions. Following this, an application of green marketing concept coul...
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Asıl Yazarlar: | , , , , , |
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Materyal Türü: | Kitap |
Baskı/Yayın Bilgisi: |
Universiti Teknologi MARA,
2020-12.
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Konular: | |
Online Erişim: | Link Metadata |
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Internet
Link Metadata3rd Floor Main Library
Yer Numarası: |
A1234.567 |
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Kopya Bilgisi 1 | Kütüphanede |