Green marketing and its effect on consumers' purchase behaviour: an empirical analysis / Norsiah Ahmad ... [et al.]

• Главные авторы: Ahmad, Norsiah (Автор), Ghazali, Norfazlina (Автор), Abdullah, Mohamad Fariz (Автор), Nordin, Raslan (Автор), Mohd Nasir, Intan Najihah (Автор), Mohd Farid, Nur Amira (Автор)
• Формат: ‌
• Опубликовано: Universiti Teknologi MARA, 2020-12.
• Предметы: Article; PeerReviewed
• Online-ссылка: Link Metadata

Over the years, environmental concerns have been extensively discussed. Natural resources are increasingly being diminished for the unscrupulous benefits of business profitability, resulting in an inherent need for alternative solutions. Following this, an application of green marketing concept coul...