Green marketing and its effect on consumers' purchase behaviour: an empirical analysis / Norsiah Ahmad ... [et al.]

• Hoofdauteurs: Ahmad, Norsiah (Auteur), Ghazali, Norfazlina (Auteur), Abdullah, Mohamad Fariz (Auteur), Nordin, Raslan (Auteur), Mohd Nasir, Intan Najihah (Auteur), Mohd Farid, Nur Amira (Auteur)
• Formaat: Boek
• Gepubliceerd in: Universiti Teknologi MARA, 2020-12.
• Onderwerpen: Article; PeerReviewed
• Online toegang: Link Metadata

Over the years, environmental concerns have been extensively discussed. Natural resources are increasingly being diminished for the unscrupulous benefits of business profitability, resulting in an inherent need for alternative solutions. Following this, an application of green marketing concept coul...