Event sponsorship factors towards purchasing intention / Nur Farhana Mohd Sah ... [et al.]

• Asıl Yazarlar: Mohd Sah, Nur Farhana (Yazar), Wan Abdul Ghani, Wan Soraya (Yazar), Abd Majid, Nurlisa Aina (Yazar), Mohd Abas, Mohd Khalid (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: Universiti Teknologi MARA, 2020-12.
• Konular: Article; PeerReviewed
• Online Erişim: Link Metadata

This study was conducted using empirical data to examine objectives by adopting the perception of attendees towards sponsors. Three distinct forms based on Tomalieh (2016) which proposed the relationship between brand knowledge, event sponsor-fit and attitude towards events to purchase intention was...