The effectiveness of the halal communication on muslim consumers' buying behaviour / Nor Hidayatun Abdul Razak ...[et al.]

• मुख्य लेखकों: Abdul Razak, Nor Hidayatun (लेखक), Abd Wahab, Rahimah (लेखक), Abd Jabar, Faizan (लेखक), Harun, Norlaili (लेखक), Samsudin, Mawarti Asyik (लेखक), Abd Majid, Azeman (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: 2013.
• विषय: Conference or Workshop Item; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

The effectiveness of any communication can be measured by the response given by the recipients of that communication which can either be positive or negative, This article will discuss on the effectiveness of the communication related to halal products in the mass media specifically on whether there...