Book covers: Past & present / Caroline Joseph ...[et al.]

'Don't judge a book by its cover' is rather a common expression that relates to the fact that a not so pretty cover of a book is no yardstick to an interesting novel. However, lime and age have changed this perception. Marketing strategies and promotion, associated to the business lin...

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Bibliographic Details
Main Authors: Joseph, Caroline (Author), Mat Pardi, Khalid (Author), Aminullah, Rosita (Author), Bakar, Sulaila (Author)
Format: Book
Published: 2013.
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3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
Copy 1 Available