Book covers: Past & present / Caroline Joseph ...[et al.]

• Main Authors: Joseph, Caroline (Author), Mat Pardi, Khalid (Author), Aminullah, Rosita (Author), Bakar, Sulaila (Author)
• Formato: Livro
• Publicado em: 2013.
• Assuntos: Conference or Workshop Item; PeerReviewed
• Acesso em linha: Link Metadata

'Don't judge a book by its cover' is rather a common expression that relates to the fact that a not so pretty cover of a book is no yardstick to an interesting novel. However, lime and age have changed this perception. Marketing strategies and promotion, associated to the business lin...