Evaluate and rank the smartphone brand using fuzzy AHP and PROMETHEE / Diana Sirmayunie Mohd Nasir, Nurshahira Zawawi and Suzanawati Abu Hasan

A buying decision process is one of the Multi-Criteria Decision Making (MCDM) problems faced by everyone in daily life. One example is the selection of smartphones brand in the market. Thus, the study is conducted to evaluate the most effective criteria for buying smartphones and to rank the people&...

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Main Authors: Mohd Nasir, Diana Sirmayunie (Author), Zawawi, Nurshahira (Author), Abu Hasan, Suzanawati (Author)
Format: Book
Published: Universiti Teknologi MARA, Perlis, 2019-12.
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