The relationship of brand image and service quality on student loyalty of a university shop / Saida Farhanah Sarkam, Nurul Syafika Mohd Nasir and Shatina Saad
The study aimed is to examine the relationship of brand image and service quality towards student loyalty in purchasing at a university shop, namely UniShop, in the southern state of Malaysia. By understanding student loyalty, the university management might encourage students to shop at the UniShop...
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| Main Authors: | , , |
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| Format: | Book |
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Universiti Teknologi MARA, Perlis,
2019-12.
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| Online Access: | Link Metadata |
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Internet
Link Metadata3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |