The relationship of brand image and service quality on student loyalty of a university shop / Saida Farhanah Sarkam, Nurul Syafika Mohd Nasir and Shatina Saad

The study aimed is to examine the relationship of brand image and service quality towards student loyalty in purchasing at a university shop, namely UniShop, in the southern state of Malaysia. By understanding student loyalty, the university management might encourage students to shop at the UniShop...

Full description

Saved in:
Bibliographic Details
Main Authors: Sarkam, Saida Farhanah (Author), Mohd Nasir, Nurul Syafika (Author), Saad, Shatina (Author)
Format: Book
Published: Universiti Teknologi MARA, Perlis, 2019-12.
Subjects:
Online Access:Link Metadata
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

Link Metadata

3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
Copy 1 Available