Factors affecting customers' online purchasing behaviour: the mediating role of purchase intention / Abdul Kadir Othman... [et al.]

• Asıl Yazarlar: Othman, Abdul Kadir (Yazar), Wan Taha, Nur Ain (Yazar), Omar, Nur Asmahani (Yazar), Radzuan, Nur Fadhilah (Yazar), Che Mat, Siti Noor Afiqah (Yazar), Mohd Hanipiah, Siti Nur Fatanah (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: UiTM Cawangan Johor, 2019.
• Konular: Article; PeerReviewed
• Online Erişim: Link Metadata

Online purchasing is a global phenomenon that is growing rapidly. The purpose of this study is to investigate how internet is used as a strategic tool that affects customer online purchasing behaviour among online purchasers in Malaysia. This study used correlational designas it describes the signif...