Factors affecting customers' online purchasing behaviour: the mediating role of purchase intention / Abdul Kadir Othman... [et al.]
Online purchasing is a global phenomenon that is growing rapidly. The purpose of this study is to investigate how internet is used as a strategic tool that affects customer online purchasing behaviour among online purchasers in Malaysia. This study used correlational designas it describes the signif...
Saved in:
| Main Authors: | , , , , , |
|---|---|
| Format: | Book |
| Published: |
UiTM Cawangan Johor,
2019.
|
| Subjects: | |
| Online Access: | Link Metadata |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Internet
Link Metadata3rd Floor Main Library
| Call Number: |
A1234.567 |
|---|---|
| Copy 1 | Available |