Factors affecting customers' online purchasing behaviour: the mediating role of purchase intention / Abdul Kadir Othman... [et al.]
Online purchasing is a global phenomenon that is growing rapidly. The purpose of this study is to investigate how internet is used as a strategic tool that affects customer online purchasing behaviour among online purchasers in Malaysia. This study used correlational designas it describes the signif...
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| Main Authors: | , , , , , |
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| Format: | Book |
| Published: |
UiTM Cawangan Johor,
2019.
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| Subjects: | |
| Online Access: | Link Metadata |
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