Factors affecting customers' online purchasing behaviour: the mediating role of purchase intention / Abdul Kadir Othman... [et al.]

• 主要な著者: Othman, Abdul Kadir (著者), Wan Taha, Nur Ain (著者), Omar, Nur Asmahani (著者), Radzuan, Nur Fadhilah (著者), Che Mat, Siti Noor Afiqah (著者), Mohd Hanipiah, Siti Nur Fatanah (著者)
• フォーマット: 図書
• 出版事項: UiTM Cawangan Johor, 2019.
• 主題: Article; PeerReviewed
• オンライン･アクセス: Link Metadata

Online purchasing is a global phenomenon that is growing rapidly. The purpose of this study is to investigate how internet is used as a strategic tool that affects customer online purchasing behaviour among online purchasers in Malaysia. This study used correlational designas it describes the signif...