The relationship between background music and customers' emotion towards duration of stay in restaurants / Farhan Faat... [et al.]

• मुख्य लेखकों: Faat, Farhan (लेखक), Shahuri, Shakuraitul Aine (लेखक), Ismail, Natrah (लेखक), Nik Mohd Nor, Nik Mohd Shahril (लेखक), Nordin, Nakia (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: UiTM Cawangan Johor, 2019.
• विषय: Article; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

Food service in Malaysia has grown positively and to a certain extent is being labelled as 'sophisticated'. The atmosphere in restaurants such as the colours, scents, temperature and music have become some of the essential elements that influence customers' behaviour. Previous studies...