Customer retention in digital media business platforms in Malaysia / Mohd Remie Mohd Johan ... [et al.]

• Main Authors: Mohd Johan, Mohd Remie (Author), Teoh, May Xyn (Author), Abdul Manab, Nur Farhanah (Author), Md Syed, Md Azalanshah (Author), Mohd Adnan, Hamedi (Author)
• Format: Book
• Published: Faculty of Communication and Media Studies, Universiti Teknologi MARA, 2020.
• Subjects: Article; PeerReviewed
• Online Access: Link Metadata

Firms in Malaysia are making a lot of efforts to retain their customers for as long as possible. Nonetheless, due to the overgrowing of other online shopping sites that are continually coming up with new features and benefits that are more attractive, this situation often causes customers to easily...