Customer satisfaction and brand switching intention of mobile service among university students / Mei Ling Goh ...[et al.]

• मुख्य लेखकों: Mei, Ling Goh (लेखक), Seng, Huat Tan (लेखक), Ang, Elaine Hwee Chin (लेखक), Mei, Qi Yap (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Universiti Teknologi MARA, Shah Alam: Accounting Research Institute (ARI), 2020-08.
• विषय: Article; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

The significant role of telecommunication technology in the economic sector has caused increasing competition in the mobile service market. As for business survival, a mobile service package is now required to become even more innovative than before. Customer satisfaction plays a vital role in mobil...