To buy or not to buy: factors that influence consumers' intention to purchase grocery online / Sook Fern Yeo ... [et al.]

The purpose of this study was to determine the factors influencing consumers' online purchase intention towards online groceries. This study will contribute to people such as online sellers, government agencies and consumers themselves. Consumers are most worried about the perishability of the...

Full description

Saved in:
Bibliographic Details
Main Authors: Sook, Fern Yeo (Author), Cheng, Ling Tan (Author), Kah, Boon Lim (Author), Jia, Hui Wan (Author)
Format: Book
Published: Universiti Teknologi MARA, Shah Alam: Accounting Research Institute (ARI), 2020-12.
Subjects:
Online Access:Link Metadata
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

Link Metadata

3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
Copy 1 Available