To buy or not to buy: factors that influence consumers' intention to purchase grocery online / Sook Fern Yeo ... [et al.]

• Главные авторы: Sook, Fern Yeo (Автор), Cheng, Ling Tan (Автор), Kah, Boon Lim (Автор), Jia, Hui Wan (Автор)
• Формат: ‌
• Опубликовано: Universiti Teknologi MARA, Shah Alam: Accounting Research Institute (ARI), 2020-12.
• Предметы: Article; PeerReviewed
• Online-ссылка: Link Metadata

The purpose of this study was to determine the factors influencing consumers' online purchase intention towards online groceries. This study will contribute to people such as online sellers, government agencies and consumers themselves. Consumers are most worried about the perishability of the...