Factors influencing brand awareness of feminine hygiene products among young female adults / Rohani Jangga... [et al.]

• मुख्य लेखकों: Jangga, Rohani (लेखक), M Ali, Norlina (लेखक), Shahwir, Siti Farrah (लेखक), Ali, Alizah (लेखक), Ab Rani, Nur Hanani (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: UiTM Cawangan Johor, 2019.
• विषय: Article; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

This paper studied the effects of distribution, pricing, advertising and brand activationon brand awareness among young female adults. Data from 100 respondents were analyzed using descriptive, correlation and multiple regression analysis. Empirical results authenticated that brand activation signif...