Factors influencing brand awareness of feminine hygiene products among young female adults / Rohani Jangga... [et al.]

• Asıl Yazarlar: Jangga, Rohani (Yazar), M Ali, Norlina (Yazar), Shahwir, Siti Farrah (Yazar), Ali, Alizah (Yazar), Ab Rani, Nur Hanani (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: UiTM Cawangan Johor, 2019.
• Konular: Article; PeerReviewed
• Online Erişim: Link Metadata

This paper studied the effects of distribution, pricing, advertising and brand activationon brand awareness among young female adults. Data from 100 respondents were analyzed using descriptive, correlation and multiple regression analysis. Empirical results authenticated that brand activation signif...