The role of social media on the performance of micro, small and medium enterprises (MSMEs) in Palembang City / Yulizar Kasih and Idham Cholid

• Asıl Yazarlar: -, Yulizar Kasih (Yazar), -, Idham Cholid (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: UiTM Cawangan Johor, 2019.
• Konular: Article; PeerReviewed
• Online Erişim: Link Metadata

MSMEs have a strategic position and have an important role in the economy of a country, but nowadays the challenges of the development of information technology, especially related to utilizing social media in marketing. This research aims to analyse the use of social media and its benefits for the...