Factors influencing purchase intention based on facebook advertising: DAS / Akmal Aini Othman ... [et al.]

• मुख्य लेखकों: Othman, Akmal Aini (लेखक), Dahlan, Jaslin Md (लेखक), Mat Din, Syaidatul Zarina (लेखक), Zainuddin, Noor Azrin (लेखक), Shukri, Akmal Shakir (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: UiTM Cawangan Johor, 2019.
• विषय: Article; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

Nowadays, growth of social media has become significant to customers to make purchasing through Facebook commerce. However, little studies about Facebook commerce in the beauty industry compared to other industries in Malaysia. DAS uses Facebook commerce as a strategy to make transaction with custom...