Factors influencing purchase intention based on facebook advertising: DAS / Akmal Aini Othman ... [et al.]

• প্রধান লেখক: Othman, Akmal Aini (লেখক), Dahlan, Jaslin Md (লেখক), Mat Din, Syaidatul Zarina (লেখক), Zainuddin, Noor Azrin (লেখক), Shukri, Akmal Shakir (লেখক)
• বিন্যাস: গ্রন্থ
• প্রকাশিত: UiTM Cawangan Johor, 2019.
• বিষয়গুলি: Article; PeerReviewed
• অনলাইন ব্যবহার করুন: Link Metadata

Nowadays, growth of social media has become significant to customers to make purchasing through Facebook commerce. However, little studies about Facebook commerce in the beauty industry compared to other industries in Malaysia. DAS uses Facebook commerce as a strategy to make transaction with custom...