Customer-supplier relationship management performance model for SMEs: missing link between logistic and business intermediaries / Muhamad Fairos Mohamad Shah, Samsudin Wahab and Mohd Subri Tahir.

• मुख्य लेखकों: Mohamad Shah, Muhamad Fairos (लेखक), Wahab, Samsudin (लेखक), Tahir, Mohd Subri (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Universiti Teknologi MARA, Shah Alam: Malaysian Academy of SME and Entrepreneurship Development (MASMED), 2016.
• विषय: Article; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

Small and medium enterprises (SMEs) are playing an increasingly important role in sustaining economic growth and logistic system in Malaysia. SMEs also play a very crucial role in customer relationship as they may serve the roles of customer, distributor producer and supplier. However, the adaptatio...