Beneficial usage of social marketing for small and medium-sized enterprise (SME) in Johor / Hairiani Abdul Hamid ... [et al.]

The study that was carried out by the researchers is to find out the beneficial usage of social marketing for small-and medium-sized enterprises (SMEs) in Johor. A total of 100 sets of questionnaires have been distributed to the respondents at Nusajaya Johor. The respondents who were given the quest...

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Hoofdauteurs: Abdul Hamid, Hairiani (Auteur), Kamarolzaman, Noraishah (Auteur), Omar, Zurina (Auteur), Wan Abdul Hamid, Wan Nazihah Najwa (Auteur)
Formaat: Boek
Gepubliceerd in: UiTM Cawangan Johor, 2020.
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