The effect of internet on travel intermediaries in Malaysia (A case of a retail travel agent) / Wan Azhar Wan Yusof, Farhan Akma Nordin and Mazlina Mahdzar.

• Auteurs principaux: Wan Yusof, Wan Azhar (Auteur), Nordin, Farhan Akma (Auteur), Mahdzar, Mazlina (Auteur)
• Format: Livre
• Publié: Universiti Teknologi MARA, Shah Alam: Malaysian Academy of SME and Entrepreneurship Development (MASMED), 2017.
• Sujets: Article; PeerReviewed
• Accès en ligne: Link Metadata

Purpose - The purpose of this paper is to investigate the effect of Internet from perspectives of traditional intermediaries (travel agency). Internet offers customers with various tools to search info and purchase products/services directly from the suppliers. Therefore, the role and evolution of t...