Brand reputation management and brand experience towards reputation of Malaysian polytechnics / Nur Azreen Azriana Azham and Tg. Aroal Hawa Delaila Tg Ahmad

• मुख्य लेखकों: Azham, Nur Azreen Azriana (लेखक), Tg Ahmad, Tg. Aroal Hawa Delaila (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Universiti Teknologi MARA, Perlis, 2020-02.
• विषय: Article; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

In higher education, reputation management is essential to ensure the higher education institutions continue relevant and significant in the eye of the shareholders worldwide. There are many efforts to increase reputation by improving the ranking in the world level. Currently, the brand reputation (...