The role of perceived quality, store image, and trust in predicting customers' purchase intentions towards restaurants in Terengganu / Khalid Amin Mat ... [et al.]

The restaurant industry is highly competitive and the entrepreneur must pay attention to customers' purchase intentions in order to have chances to stand out from the competitors. It is a crucial aspect for every entrepreneur to look deep into. Getting customers' intention is like a war in...

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Bibliographic Details
Main Authors: Mat, Khalid Amin (Author), Mohamad, Ahmad Abdullah (Author), Omar Ali, Siti Rapidah (Author), Mohd Said, Nur Shafini (Author)
Format: Book
Published: Universiti Teknologi MARA, Perlis, 2020-02.
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