The role of perceived quality, store image, and trust in predicting customers' purchase intentions towards restaurants in Terengganu / Khalid Amin Mat ... [et al.]
The restaurant industry is highly competitive and the entrepreneur must pay attention to customers' purchase intentions in order to have chances to stand out from the competitors. It is a crucial aspect for every entrepreneur to look deep into. Getting customers' intention is like a war in...
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| Format: | Book |
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Universiti Teknologi MARA, Perlis,
2020-02.
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| Online Access: | Link Metadata |
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