Co-creation and service innovation as performance indicators in the hospitality industry / Vivek Sharma and Dada Ab Rouf Bhat

• Huvudskapare: Sharma, Vivek (Författare, medförfattare), Bhat, Dada Ab Rouf (Författare, medförfattare)
• Materialtyp: Bok
• Publicerad: Faculty of Hotel and Management, Universiti Teknologi MARA, Puncak Alam Campus, 2020-06-30.
• Ämnen: Article; PeerReviewed
• Länkar: Link Metadata

This study aims at assessing the impact of co-creation on service innovation and also explores the dimensions of service innovation in the hotel industry as a performance indicator. The study was carried out through self-administered questionnaires to collect the data from 317 managers and frontline...