Co-creation and service innovation as performance indicators in the hospitality industry / Vivek Sharma and Dada Ab Rouf Bhat

This study aims at assessing the impact of co-creation on service innovation and also explores the dimensions of service innovation in the hotel industry as a performance indicator. The study was carried out through self-administered questionnaires to collect the data from 317 managers and frontline...

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Hoofdauteurs: Sharma, Vivek (Auteur), Bhat, Dada Ab Rouf (Auteur)
Formaat: Boek
Gepubliceerd in: Faculty of Hotel and Management, Universiti Teknologi MARA, Puncak Alam Campus, 2020-06-30.
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