Impact of brand awareness, brand equity and brand slogan towards product advertisement: a case study in advertising industry / Rohani Jangga ... [et al.]

• Main Authors: Jangga, Rohani (Author), M Ali, Norlina (Author), Shahwir, Siti Farrah (Author), Kamarolzaman, Noraishah (Author), Mohd Hatta, Hazieqa Syabilla (Author)
• Format: Bog
• Udgivet: UiTM Cawangan Johor, 2020.
• Fag: Article; PeerReviewed
• Online adgang: Link Metadata

Brand awareness is a company's competitive advantage and is a part of a marketing strategy which helps to spread information about a selected company and their products and services. It is crucial that customers remember and recognize a favorite brand every time they want to buy a product. In t...