Analysis of reputation effect, attractiveness of advertising and community effects on positive word of mouth with variable intervening customer values on users of GSM-based cellular cards in Palembang City / Megawati and Sri Megawati Elizabeth

The purpose of this study was to analyse the impact of reputation, advertising attractiveness, and also community effect on Positive Word of Mouth (WOM). Customer' value was employed as an intervening variable. Both primary data and secondary data were employed. The secondary data were gathered...

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Detaylı Bibliyografya
Asıl Yazarlar: Megawati (Yazar), Sri Megawati Elizabeth (Yazar)
Materyal Türü: Kitap
Baskı/Yayın Bilgisi: UiTM Cawangan Johor, 2020.
Konular:
Online Erişim:Link Metadata
Etiketler: Etiketle
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3rd Floor Main Library

Detaylı Erişim Bilgileri 3rd Floor Main Library
Yer Numarası: A1234.567
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